FA CUP CULTURE LED ACTIVATION 2024 / 25

We delivered the collaboration at the FA Cup across both 2024 and 2025, leading the creative partnership with Slawn to reimagine the iconic trophy for the first edition. Alongside the bespoke trophy design, we executed a cultural activation featuring appearances from AJ Tracey and Tobjizzle, driving crossover appeal between football and youth culture. Building on that momentum in 2025, we elevated the collaboration further by transforming the entire stadium environment into a Slawn-led visual takeover, creating an immersive matchday experience that blended sport, art, and culture at scale.